SMS are considered old-fashioned and expensive? Far from it. If you run an online store, you know that it’s not that easy to generate higher sales and market products successfully. SEO, Facebook ads and email marketing can all be effective strategies to acquire visitors and convert them into buyers. But have you thought about SMS marketing to generate targeted traffic through your existing customer base?
In this article, we’ll use the biggest sales day of the year, Black Friday, and the Christmas shopping season to show why an SMS campaign is definitely worthwhile for your business and how you can benefit from SMS marketing apart from that.
Overview SMS Marketing
90 % of SMS messages are opened, while the open rate for promotional emails is only about 20 %, according to Business 2 Community. CTR (click-through rate) is 47 times higher than email. SMS marketing has a number of advantages over email and even social media.
- increase sales
- build and improve customer relationship with exclusive discounts and offers
- multiply traffic to the website
- improve conversion rates with personalized buying experience
- reduce marketing costs
- encourage word-of-mouth referrals
- increase traffic outside business hours
- collect useful data for future campaigns
Because SMS marketing is real-time, you can reach customers in specific geographic areas and near your business location. This means that, for example, if you’re a sneaker store a few days before Black Friday, you can send the limited-time offer of the discounted limited edition (only available in Berlin stores) only to people from Berlin and the surrounding area or to people who are currently in your store. This is ideal for increasing customer frequency.
It’s not just online stores that take advantage of SMS marketing to generate more traffic for their website and thus generate more sales. More and more brick-and-mortar stores are also taking advantage of the many possibilities offered by SMS campaigns. Many big brands such as adidas or Starbucks now rely on SMS marketing to get in touch with their existing customers.
In the U.S., for example, AT&T recently teamed up with Walmart to allow the department store chain to send promotional SMS messages to its customers. The idea behind this is that AT&T can offer users discounts on their monthly mobile phone bill, while Walmart is able to contact its customers directly.
Why is SMS marketing interesting for businesses?
According to textcaster.com, businesses have seen an average 18 % increase in sales. They also state that the average ROI (return on investment) is about $40 for every dollar spent. In addition, it is a direct marketing channel that can reach a large number of people.
One of the main advantages of SMS marketing over email and other online channels is its cost effectiveness.
With an opt-in, customers are five times more likely to respond due to the numbers they already have available.
People are much more likely to respond to your campaign because they can read it and reply whenever it’s convenient for them.
In fact, more than 5 billion text messages are sent every day, you can reach pretty much anyone with a text message.
high engagement Another benefit of SMS marketing is that it creates a sense of urgency among message recipients.
With instant messaging, recipients receive your message immediately, making SMS marketing an important communication channel and getting more customers on board.
You can communicate directly with consumers to better understand their needs.
To get the most out of SMS campaigns during Black Friday
This year, Black Friday takes place on November 26, and retailers should prepare early for the busiest day of the year, as people start looking for deals as early as October.
How busy, you ask? Last year alone, global sales on Black Friday reached $188.2 billion. According to Adobe, sales increased 139 % over October, with 39 % of those sales coming from smartphones and the remaining 61 % from laptops. Mobile purchases are expected to increase by more than 10 % this year.
What does Black Friday mean for your business?
One of the best ways to reach customers and potential buyers is through SMS. A promotional campaign via SMS means that your brand name will resonate with customers, there will be more visitors to stores and your website, and with irresistible deals, more will buy that day.
Based on statistics alone, you can assume that customers will look at the offers on their phones and then switch to their laptops to complete their purchase. SMS are a great starting point to entice customers with Black Friday deals.
If you market yourself effectively, you will have a higher volume of orders. And as with all campaigns, this is an opportunity to engage with your customers so you can give them the deals they want.
SMS marketing with dicomsys
- Nationwide mobile operator coverage in Germany guarantees delivery of sent SMS to every smartphone
- Direct connection to the messaging gateways of the mobile network operators
- Data protection compliant
SMS are an underestimated marketing tool to get in touch with your target group. Reach your customers directly on the smartphone they have with them around the clock. In addition to constant customer communication, there are always special occasions, such as Black Friday and Christmas sales, where SMS messaging has a big impact on sales on those days. Use consumers’ eagerness to buy to your advantage and send your discount codes and offers as SMS. Customers are 24 times more likely to click on an offer they received via SMS than if they see it online.
SMS is still a unique selling point as a marketing tool. The vast majority of people will open anything that arrives as an SMS or MMS, making this type of communication perfect for promotional campaigns. This is how you ensure that you get noticed among the other brands that are also vying for attention.
dicomsys is the service provider for your SMS marketing campaigns, based in Leverkusen, Germany, and as a long-standing partner directly connected to all mobile operators. We develop customized communication solutions for our customers and simplify the handling through the Software as a Service (SaaS) approach. The connection to carrier-grade gateways can be realized easily and quickly via an API.
Benefit from event-based SMS marketing
Not only for eCommerce but also for stationary retail, SMS are an extremely useful and effective marketing tool and are often underestimated. Especially the next two strongest selling months of the year should be supported with targeted SMS marketing campaigns:
Gain more leads
As with regular SMS marketing, event-based text messages are a great way to gain more leads for the upcoming Black Friday, for example. The reason for this is that consumers often feel overwhelmed when they receive these text messages, so they tend to engage with them to get rid of the clutter in their inbox. When you get this kind of response from consumers, it means that more of them will visit your website, which is great if you want to get more online sales.
Increase engagement with brands
When people receive event-related text messages from companies they like or brands they’ve recently purchased from, it’s a great way to increase brand engagement. This is because consumers are encouraged to contact you and tell you about their experience, which helps improve your overall relationship with them.
High return rates
Response rates for event-based text messages tend to be much higher than other forms of advertising, such as Facebook ads, because consumers don’t find them intrusive and want to engage with you on a more personal level. This means it’s a great way to increase conversion rates, which will definitely help increase your overall sales.
Companies can also achieve advantages in constant customer communication by using SMS as a marketing tool, e.g. with reminders for a full shopping cart and exclusive promotional offers as well as sweepstakes, which ensures customer loyalty and increases your company’s profits long after Christmas.
Make an appointment with our experts and benefit from the advantages of SMS marketing. dicomsys also supports with direct 24/7 support and is already connected to technical service providers such as Adesso. We help companies achieve efficiency through automation using intelligent messaging solutions and turn communication into measurable revenue.